Labubu首现美国感恩节游行

Group 1 - The article highlights the increasing popularity of the Chinese toy brand Pop Mart in the U.S. market, particularly through its character Labubu, which gained significant attention during the Macy's Thanksgiving Day Parade [3][4] - The global collectible toy market is projected to grow from 8.7 billion yuan in 2015 to 44.8 billion yuan by 2024, with a compound annual growth rate of nearly 23% [4] - North America, Europe, and China are identified as the top three markets for collectible toys, with emerging markets in Southeast Asia and Eastern Europe also experiencing rapid growth [4] Group 2 - Many Chinese consumer brands, including Pop Mart, are expanding into overseas markets to seek higher profit margins, with brands like Miniso and Luckin Coffee also making strides [6] - The COO of Pop Mart, Si De, emphasizes the vast potential of the U.S. market, noting strong consumer demand for IP design and related products, as well as the maturity of the retail landscape [7] - The development of U.S. operations offers additional benefits for Chinese consumer brands, such as enhancing brand reputation globally and leveraging the rich talent pool in the U.S. entertainment industry for better growth [7]