188元的外卖服，新中产人手一件

Core Viewpoint - The article discusses the rising popularity of delivery uniforms as fashionable outdoor wear, particularly in urban settings, highlighting their functionality and appeal to a broader consumer base beyond delivery riders [4][18][32]. Group 1: Market Trends - Delivery uniforms have transitioned from being solely work attire to becoming trendy outdoor clothing, with significant sales on e-commerce platforms and second-hand markets [6][12]. - A specific e-commerce store reported sales of over 10,000 units for a Meituan delivery jacket, indicating strong consumer interest [6]. - The outdoor apparel market in China is projected to reach 522.7 billion yuan by 2024, with outdoor clothing accounting for 46% of this market [32][34]. Group 2: Consumer Behavior - Consumers are increasingly purchasing delivery uniforms for their practicality, affordability, and aesthetic appeal, with many using them in casual settings like skiing [18][20]. - The article notes that the appeal of these uniforms extends beyond functionality, as they represent a humorous and relatable aspect of urban life [20][21]. - A shift in consumer preferences is observed, where functionality and comfort are prioritized over style, with casual and sporty clothing becoming more popular [37]. Group 3: Product Features and Comparisons - The new delivery uniforms emphasize safety features, such as reflective strips and durable materials, positioning them competitively against established outdoor brands [25][30]. - The price of the new delivery uniform set is 188 yuan, significantly lower than mainstream outdoor brands, which often exceed 300 yuan for similar items [12][30]. - Despite the positive aspects, some delivery riders express dissatisfaction with the new uniforms, citing issues like short collars and excessive branding [21][25].