飞天茅台跌至1580元，新掌门人发声

Core Viewpoint - The article discusses the recent fluctuations in the price of Moutai liquor and the insights shared by the new chairman, Chen Hua, during the shareholders' meeting, emphasizing the company's resilience and strategic focus amidst industry challenges [1][3][4]. Price Fluctuations - On November 29, the wholesale reference price for 25-year Moutai increased by 15 yuan, reaching 1595 yuan per bottle for original boxes and 1580 yuan for loose bottles, following a drop to 1565 yuan on November 28 [1][2]. Industry Challenges and Opportunities - Chen Hua highlighted that the white liquor industry is currently facing significant challenges, including high channel inventory and slowing growth rates, indicating a shift to a "stock competition" era [9][4]. - Despite these challenges, he believes that Moutai's opportunities outweigh the challenges, supported by a strong domestic market and the potential for growth in the premium liquor segment [9][10]. Strategic Focus - Moutai aims to adapt to the new industry landscape by leveraging its brand strength, quality, and cultural heritage to drive innovation and transformation [4][10]. - The company will prioritize quality over quantity, adhering to the principle of "four obeys," which emphasizes that production, cost, efficiency, and speed must all align with quality [13][14]. Shareholder Engagement - The recent shareholders' meeting saw a high approval rate for Chen Hua's appointment and the company's plans for share buybacks and profit distribution, reflecting strong investor confidence [15][16]. Production and Sales Strategy - Moutai's production capacity will be carefully managed, considering ecological sustainability and the training of skilled workers, with a focus on maintaining product quality [20][21]. - The company is open to e-commerce channels but aims to maintain price stability and brand integrity through effective communication with these platforms [21]. Youth Engagement Strategy - Moutai recognizes the importance of engaging younger consumers and plans to adopt a nuanced approach, differentiating strategies for various age groups to enhance brand appeal [23][24]. - The company aims to shift from merely selling liquor to promoting a lifestyle that resonates with consumers, emphasizing the historical and cultural significance of its products [25].