当营销进入“广场舞时代”，品牌该怎么办？

Core Insights - The article discusses the current state and trends in marketing, emphasizing the importance of adapting to changes brought by AI and the evolving digital landscape [5][6][10]. Group 1: Marketing Trends - The "Square Dance Phenomenon" illustrates the open and competitive nature of the current internet business environment, where there are no significant barriers to entry, leading to saturation in various markets [10][11]. - The overwhelming amount of advertisements consumers encounter daily has led to ad fatigue, making it challenging for brands to maintain visibility and engagement [10][11]. - The shift from traditional advertising to performance-driven marketing is evident, with brands now focusing on immediate sales results rather than just brand awareness [13][15]. Group 2: Business Strategies - Companies are advised to adopt a "135 plan" for personal and business goals, focusing on short-term, mid-term, and long-term objectives [6]. - The importance of making strategic choices over mere hard work is highlighted, as the right decisions can significantly impact future trajectories [6][8]. - Businesses should navigate competition carefully, avoiding direct attacks on rivals and instead fostering a collaborative environment [7]. Group 3: Consumer Behavior - Modern consumers are characterized by their price sensitivity and tendency to compare products across platforms, leading to high return rates and low brand loyalty [17][18]. - The article notes that consumers are increasingly resistant to traditional marketing tactics, preferring authentic and engaging content [10][11]. - The rise of e-commerce has shifted power dynamics, with platforms dictating pricing and visibility, often at the expense of brand identity [14]. Group 4: Future Outlook - The article predicts that the marketing landscape will continue to evolve, with a focus on data-driven strategies and the need for brands to adapt quickly to changing consumer preferences [20][21]. - The potential for new opportunities in underexplored industries is emphasized, suggesting that companies should seek niches where competition is less intense [23][24]. - The future of advertising agencies may involve a shift towards operational roles, focusing on data analysis and performance metrics rather than traditional creative roles [21].