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Core Viewpoint - The collaboration between Huawei QianKun and Dongfeng has led to the launch of a new electric vehicle brand, "Yijing," aimed at the high-quality family travel market, emphasizing safety, intelligence, and user experience [3][12][28]. Group 1: Brand and Collaboration - The "Yijing" brand was officially launched at the Huawei QianKun Ecological Conference on November 20, marking a significant partnership between Dongfeng, a state-owned automotive enterprise, and Huawei QianKun, a leader in intelligent driving [3][4]. - The collaboration has evolved from initial smart networking projects to a comprehensive partnership covering product definition, project development, supply chain, and manufacturing [6][28]. - The brand name "Yijing" was created through user engagement, reflecting a commitment to co-creation with consumers [20][25]. Group 2: Market Positioning and User Needs - "Yijing" targets the family travel market, which is highly competitive, focusing on unmet needs such as comprehensive safety, advanced intelligent experiences, and care for all family members [15][16][28]. - The brand aims to exceed user expectations by providing a vehicle that prioritizes safety, intelligence, and quality, moving beyond basic transportation needs [12][16]. Group 3: Technological Advancements - The latest version of Huawei QianKun's intelligent driving system has achieved significant milestones, including a cumulative driving distance of 5.811 billion kilometers, equating to 145,000 laps around the Earth [9][18]. - The safety features of the Yijing brand include a comprehensive collision avoidance system capable of addressing various driving conditions and scenarios, enhancing overall vehicle safety [18][28]. Group 4: Development and Design Process - The development teams from Huawei QianKun and Dongfeng have been working closely since June 2024, fostering a collaborative environment to address challenges and enhance product quality [23][24]. - User feedback has been integral to the design process, with multiple surveys conducted to ensure the vehicle's aesthetics meet consumer preferences [24]. Group 5: Industry Context and Future Outlook - The automotive industry is undergoing a transformation where success relies on integrated capabilities across research, organization, supply chain, manufacturing, software, and distribution [27][28]. - The launch of "Yijing" is seen as a timely response to the evolving demands of the automotive market, positioning itself as a leader in the next phase of industry competition [26][28].