两个“卖铲”的程序员，不营销却在不到2年撬动7个亿

Core Insights - The article discusses the emergence of Reducto AI, a startup that addresses the critical issue of document parsing in the AI landscape, particularly focusing on the challenges posed by unstructured data [6][8][36]. - Reducto AI has rapidly gained attention and funding, raising $108 million in just 18 months, highlighting the urgent need for high-accuracy document processing solutions in various industries [9][13][22]. Company Overview - Reducto AI was founded in January 2023 by Adit Abraham and Raunak Chowdhuri, both MIT graduates with strong backgrounds in technology and product management [26][27]. - The company focuses on providing an API-first document AI platform that includes various APIs for parsing, extracting, splitting, and editing documents, aiming to convert unstructured data into structured formats [15][17][21]. Market Opportunity - The global market for document processing is estimated to exceed $100 billion, growing at over 40% annually, driven by the fact that over 80% of enterprise data is unstructured [9][36]. - Reducto AI positions itself as a "seller of shovels" in the AI gold rush, focusing on high-accuracy solutions for complex documents, which traditional OCR tools struggle to handle [38][39]. Product and Technology - Reducto's core technology, the Agentic OCR framework, allows for high accuracy in document parsing by employing a multi-step process that mimics human reading [17][21]. - The platform has achieved over 99% accuracy in document processing, significantly outperforming competitors like AWS and Google in specific use cases [39][41]. Growth Metrics - Reducto AI's Annual Recurring Revenue (ARR) grew from zero to over $1 million within six months of launching its core product, and it surpassed $5 million by October 2025 [22][23]. - The company processed hundreds of millions of pages of documents within a short timeframe, demonstrating its rapid scalability and market demand [23]. Competitive Landscape - The document processing market is competitive, with major players like Amazon and Google offering bundled services, but Reducto aims to carve out a niche by focusing on accuracy and specialized solutions [36][38]. - Challenges include potential competition from larger tech companies and emerging startups that may offer similar or superior capabilities at lower costs [40][41].