“美谷指数”首发！超30家美妆产业集群谁占鳌头？

Core Viewpoint - The "2025 Oriental Beauty Valley International Cosmetics Conference" aims to outline new paths for the development of China's beauty industry, emphasizing the transition from mere aggregation to a more integrated and collaborative approach in industry clusters [2][6][9]. Group 1: Industry Development and Challenges - Since 2015, over 30 beauty clusters have emerged across China, but mere aggregation is no longer the goal [5]. - The industry faces structural contradictions, with a lack of strong R&D investment and reliance on foreign core materials and technologies [6]. - The "high-quality development index" reveals five common challenges for beauty clusters: weak innovation foundation, lagging green transformation, lack of long-term strategic planning, scarcity of innovative talent, and weak international competitiveness [17][18]. Group 2: Success Factors of Oriental Beauty Valley - The Oriental Beauty Valley has developed a complete ecosystem with over 3,000 enterprises and a scale exceeding 100 billion yuan, supported by favorable policies and location advantages [9]. - The "fund + base + industry" model has empowered enterprises to achieve explosive growth, while innovation platforms have been established to enhance collaboration between industry, academia, and research [9][22]. - The need for differentiated development among beauty clusters is emphasized, advocating for a "national chessboard" approach to consolidate development efforts [11]. Group 3: Future Directions and Innovations - The future of China's beauty industry is expected to form a nationwide network characterized by horizontal division of labor and vertical collaboration, rather than isolated breakthroughs [29]. - The "1+6+X" innovation system in Oriental Beauty Valley aims to enhance R&D efficiency and facilitate resource flow within the cluster [26]. - The focus on brand building is crucial, with domestic brands gaining market share, particularly among younger consumers [30]. Group 4: Key Themes from the Conference - The conference highlighted the importance of technological innovation, collaborative coexistence, digital transformation, and brand enhancement as key drivers for high-quality development in the beauty industry [30][31]. - The discussion underscored the need for beauty clusters to transition from competition to cooperation, leveraging their unique strengths to avoid redundancy [27]. - The integration of ESG principles into industry management is seen as essential for sustainable development [30].