克而瑞地产研究·2025-11-30 16:02Core Viewpoint - The article discusses the evolution of real estate product evaluation in China, highlighting the shift towards a focus on quality and innovation in design, as well as the increasing recognition of domestic projects in international awards [2][3]. Group 1: International Awards and Domestic Recognition - The decline of international real estate awards is noted, attributed to the maturation of the domestic real estate industry, while these awards still hold value for their global perspective [2]. - The TITAN Real Estate Awards and MUSE Design Awards have announced their 2025 winners, showcasing several Chinese real estate projects that have gained significant attention [2]. Group 2: Product Evaluation Initiatives - In mid-September, the "2025 China Real Estate Product Evaluation" was launched, marking the eighth year of the initiative, aimed at promoting high-quality housing through a more professional and authoritative platform [3]. - The evaluation system includes assessments of corporate product strength, product series, top works, and delivery capabilities, with a new focus on "Good Houses" in response to national guidance [31]. Group 3: Landscape and Interior Design Trends - Recent award-winning designs emphasize originality, functionality, and artistry, particularly in landscape spaces that integrate local cultural elements with international aesthetics [5][16]. - The integration of art into residential design has become a trend, with projects like the Green City Fuzhou Zhilian Yuhua receiving multiple international awards for their artistic and culturally rich interiors [18][28]. Group 4: Notable Award-Winning Projects - The Green City Ningbo Fuxiang Garden and Suzhou Rose Garden both won the "2025 MUSE Platinum Award" for their innovative landscape designs that reflect local characteristics [5]. - The Deep Industry Group's Shenjia Shangfu project received accolades for its focus on urban elite needs and its unique "24+1 time zone" living philosophy [8]. - The China State Construction's Park project in Beijing won the "2025 MUSE Gold Award" for its garden city lifestyle, featuring extensive green spaces and a focus on relaxation [11]. Group 5: Upcoming Evaluation Timeline - The evaluation process for the 2025 China Real Estate Product Evaluation will include data mining, expert reviews, and online voting, with results expected to be published in early January 2026 [36][38].