以“花丝镶嵌”立身，黄金品牌「寶蘭」完成过亿元A轮融资

Core Viewpoint - The high-end gold jewelry brand "寶蘭" has recently completed over 100 million yuan in Series A financing, led by Challenger Capital, with Kering Group and Shunwei Capital participating. The funds will be used for brand value enhancement, omnichannel layout, supply chain resilience upgrades, and core talent empowerment [3]. Company Overview - "寶蘭" was established in 1988 and has focused on the ancient gold crafting technique, particularly "flower silk inlay," which is a form of intangible cultural heritage. The brand emphasizes the ritualistic and heritage aspects of jewelry consumption through intricate craftsmanship, achieving significant recognition in the high-end jewelry sector [4][6]. Product Characteristics - The brand's products draw inspiration from traditional Chinese cultural patterns and objects, combining exquisite craftsmanship with auspicious meanings. Examples include the "Flower Silk Butterfly Brooch Pendant Series," symbolizing balance and harmony, and the "Flower Opens Treasure Pendant Series," representing wealth and purity [9]. Market Trends - According to the China Gold Association, gold jewelry consumption is expected to decline by 25% in 2024, while the market for "ancient gold" remains robust. The well-known "Lao Pu Gold" has seen rapid growth, achieving 12.354 billion yuan in revenue in the first half of 2025, a 251% year-on-year increase [12]. Brand Positioning - "寶蘭" has historically been less known to the public, but its luxury appeal has been consistent since its inception. The brand was invited to showcase at a high-end luxury product exhibition in Shanghai in January 2019, alongside prestigious watch brands [12]. Expansion and Future Potential - The brand's physical store expansion has been relatively slow, with its first store opening in Hangzhou and a second in 2020. It only opened its first store in Southern China in March 2025. There remains significant potential for channel and brand growth, indicating a promising future for "寶蘭" [13][16].