新财富·2025-12-01 09:29Core Viewpoint - The article emphasizes the necessity of proactive planning for elderly care, highlighting the changing dynamics of aging populations and the importance of integrating financial and service solutions for sustainable retirement living [2][5][10]. Group 1: Generational Differences - The current elderly population has different needs compared to previous generations, focusing on quality of life, health management, and personal fulfillment rather than just basic needs [5][8]. - By 2024, the average life expectancy in China is projected to reach 79 years, reflecting significant improvements in living conditions and health status for the elderly [6][8]. Group 2: Population Structure Changes - By the end of 2024, the population aged 60 and above in China is expected to reach 310 million, accounting for 22% of the total population, with a rapid increase in the elderly demographic anticipated until 2035 [10][13]. - The aging population is compounded by declining birth rates, with only 9.02 million births in 2023, a decrease of approximately 40% from five years prior [13]. Group 3: Pain Points and Service Gaps - Current elderly care products and services exhibit significant limitations, including inflexible pension plans, low transparency in community services, and high barriers to digital health solutions [16][18]. - A survey indicates that over 80% of the pre-retirement population (ages 45-60) have not completed their retirement savings, primarily relying on bank deposits [18][19]. Group 4: Trust as a Key Solution - Trusts are emerging as a viable tool for elderly care, offering long-term financial management and service integration that traditional products cannot provide [21][22]. - Trusts can consolidate assets from various channels, ensuring funds are used according to predetermined rules, thus safeguarding against misuse and ensuring continuity in care [22][23]. Group 5: Market Response and Innovations - Ping An Trust is responding to the evolving market by integrating insurance, trust, and elderly care services into a comprehensive solution, aiming to create a seamless connection between financial resources and care services [25][27]. - The new model includes features such as asset isolation for financial security, flexible wealth transfer arrangements, direct payment for services, and a holistic service ecosystem [27][30]. Group 6: Competitive Advantages - Ping An Trust's strength lies in its ability to integrate various financial and health management resources, providing a reliable and sustainable model for elderly care [34][35]. - The recent emphasis on elderly finance by the central government marks a pivotal moment for the industry, positioning Ping An Trust as a leader in developing innovative solutions for the aging population [35].