虎嗅APP·2025-12-01 10:12Core Viewpoint - The article discusses how major technology companies are democratizing AI technologies, making them accessible to everyday users rather than just enterprise-level clients. This shift is exemplified by JD.com's innovative business model and its "super supply chain" system, which integrates various operational aspects to enhance efficiency and responsiveness in retail [2][14]. Group 1: AI Integration in Operations - JD.com has transformed its supply chain into an "intelligent life form" that self-learns and evolves, significantly improving operational efficiency during peak sales events like 11.11 [3][14]. - The company has deployed over 30,000 AI agents based on JoyAgent 3.0 to handle repetitive tasks across retail, logistics, and finance, enhancing service efficiency [3][4]. Group 2: AI Empowerment for Brands - JD.com has leveraged its AI capabilities to assist brands in reaching consumers more effectively, particularly through its digital human technology, JoyStreamer, which has served over 45,000 brands at a fraction of the cost of human hosts [5][8]. - During the 11.11 sales event, JD's digital humans directly contributed to over 2.3 billion yuan in sales, showcasing their effectiveness in driving brand engagement [5][8]. Group 3: Consumer Engagement and Creativity - The introduction of the "Zero Frame Start" digital human app allows ordinary users to create high-quality digital videos easily, democratizing content creation [9][15]. - The app has enabled users to generate creative content, such as a virtual Peking opera performance and humorous videos featuring pets, highlighting the technology's accessibility and potential for personal expression [10][11][13]. Group 4: Broader Impact and Vision - JD.com's approach reflects a commitment to making advanced technology accessible, allowing both large brands and individual users to tell their stories and express creativity [14][15]. - The company's initiatives align with national policies promoting AI technology, demonstrating a practical example of how AI can support both large-scale commercial operations and individual creativity [14].