36氪·2025-12-01 09:29Core Viewpoint - The article discusses how JD's enterprise business is addressing the "impossible triangle" of price, quality, and efficiency in B2B services for small and medium-sized enterprises (SMEs) through innovative solutions like the PLUS enterprise membership, which has led to a 3.5 times increase in procurement frequency for its members [2][17]. Group 1: JD's Enterprise Business Strategy - JD's enterprise business aims to support the digital transformation of millions of SMEs by leveraging AI technology and innovative service models to overcome challenges in the B2B sector [5][12]. - The company has developed an enterprise version of JD Mall to enhance procurement experiences and efficiency, targeting the unique needs of SMEs [12][16]. - JD's enterprise services currently support over 8 million government and enterprise clients, including more than 90% of Fortune 500 companies operating in China [6][10]. Group 2: PLUS Enterprise Membership - The PLUS enterprise membership is the first paid membership system in the industry, designed to provide standardized benefits to SMEs, enhancing their procurement experience [16][17]. - Since its launch, the PLUS membership has seen rapid adoption in sectors such as manufacturing and information technology, aligning with key industries outlined in China's 14th Five-Year Plan [17][18]. - Members of the PLUS program have experienced a 3.5 times increase in procurement frequency, indicating its effectiveness in driving engagement and sales [17]. Group 3: Challenges in B2B Services - The B2B sector faces long-term challenges due to the diverse and fragmented nature of SME needs, which complicates the delivery of low-cost, high-quality services [12][14]. - JD's enterprise business recognizes that serving a large number of SMEs requires innovative solutions to manage the complexities of customer demands effectively [11][12]. - The company is focused on expanding its customer base to 10 million enterprises and 1 million PLUS members, aiming to enhance the resilience and quality of the supply chain [6][18].