Dark Horse Technology (SZ:300688) 创业家·2025-12-01 10:30Core Insights - Amazon's report serves as a guide for merchants to identify product opportunities and market trends [2] Group 1: AI Quality Space - The home is evolving into a space that interacts emotionally with its inhabitants, creating opportunities for businesses that understand user needs [3][6] - Over 65% of consumers in Europe and the US are willing to spend more on smart home products, seeking safety, ritual, and emotional connection [4] - The market for personalized customization, emotional interaction, and privacy is significant, emphasizing technology's role in meeting emotional needs [7] Group 2: Sleep Economy - A significant issue for many is the decline in sleep quality, with 37% of American adults reporting poorer sleep in 2023 [10] - The sleep economy is booming, with consumers willing to invest in smart devices, high-quality sleep environments, and personalized sleep consulting services [11][12] Group 3: Happy Office - There is a growing expectation for workspaces to enhance comfort and productivity, with ergonomic furniture and technology becoming increasingly important [13][14] Group 4: Subtle Technology - Consumers are seeking technology that seamlessly integrates into their lives, enhancing quality without being intrusive, as seen in brands like Apple [15] Group 5: Pet Economy - The global pet industry is projected to grow by 45% over the next six years, with 55% of pet owners in Europe and Japan willing to spend more on pet health and insurance [16][17] - Pets are increasingly viewed as family members, creating demand for health-focused pet products and services that foster emotional connections [19] Group 6: Outdoor Cooking - The trend of outdoor cooking is rising, driven by a desire for unique experiences and social interactions in nature [20][22] Group 7: Mobile Treasure Chest - Vehicles are transforming into multifunctional spaces, serving as homes, entertainment areas, and offices, with a focus on comfort and efficiency [23][27] Group 8: Generation Z Consumers - Generation Z, as digital natives, prioritize values-driven consumption, personalization, and unique experiences while being price-conscious [28][29] Group 9: Fitness Pioneers - The health and fitness sector is evolving towards more scientific, efficient, and personalized approaches, with technology playing a crucial role [31][34] Group 10: E-sports Enthusiasts - Emerging markets are witnessing rapid growth in e-sports, with users seeking high-performance equipment and immersive experiences [35][36] Group 11: Key Drivers - The trends are primarily driven by three factors: accelerated technology, emotional shifts, and lifestyle changes, reflecting complex consumer needs [39][40]