独家 | 法国酸奶，被IDG买了

Core Viewpoint - The article discusses IDG Capital's acquisition of Yoplait China from Tian Tu Investment for 1.8 billion RMB, marking a significant shift in ownership and strategy for the brand in the Chinese market [2][3]. Group 1: Transaction Details - IDG Capital has acquired 100% of Yoplait China, with the transaction amounting to 1.8 billion RMB, and the deal was finalized after nearly a year of negotiations [3]. - The acquisition allows IDG Capital to retain the existing management team of Yoplait China, aiming to enhance brand competitiveness and facilitate regional expansion and product innovation [3][5]. Group 2: Market Context and Strategic Insights - IDG Capital has been observing Yoplait's growth in China for about two years, recognizing the potential for sustainable growth driven by improvements in cold chain technology and the rise of fresh, healthy dairy products [5]. - The management team of Yoplait China, primarily composed of members from the founding team of General Mills in China, has successfully established the brand in key sales channels, contributing to its robust revenue growth [5][6]. Group 3: Broader Industry Trends - The acquisition reflects a broader trend where multinational companies are divesting their Chinese operations to local investment firms, which can provide more localized decision-making and operational flexibility [12]. - This trend is evident in other recent transactions, such as Starbucks and Häagen-Dazs, indicating a strategic shift in response to intensified competition in the market [13].