飞书深诺集团创始人兼CEO沈晨岗：营销+AI双轮驱动，中国企业全球征程加速度｜WISE2025商业之王

Core Viewpoint - The integration of AI into marketing is set to transform the core of global competition, marking a significant shift in the business landscape as it approaches 2025 [2][22]. Group 1: Marketing Transformation - The WISE2025 Business King Conference emphasizes the need to anchor the future of Chinese business amidst uncertainty, showcasing the importance of AI and digital infrastructure in global marketing [3][5]. - In 2023, China's cross-border e-commerce industry achieved a record export total of 1.09 trillion yuan in the first half of the year, reflecting a year-on-year growth of 11.6% [6]. - Global digital marketing spending surpassed $870 billion this year, highlighting the critical role of digital marketing as the "engine" of the business era [10]. Group 2: Challenges in Digital Marketing - The explosion of data and information presents three major challenges for businesses: information overload, confusion over metrics, and delayed decision-making [12][13]. - By 2025, one in three people globally will shop online, leading to an overwhelming amount of data from various consumer interactions, which poses a significant challenge for effective data integration [15]. - The proliferation of KPIs complicates the tracking of marketing effectiveness, making it essential for businesses to simplify their focus on key metrics [16]. Group 3: AI as a Solution - AI is revolutionizing marketing by enhancing the production of creative content, improving data management, transforming performance measurement, and elevating decision-making quality [18][20]. - AI can automate the generation of marketing materials, significantly reducing the time required for creative processes [19]. - The integration of AI allows for real-time adjustments in marketing strategies, enabling businesses to respond swiftly to market changes [20]. Group 4: Future of Marketing Paradigms - The marketing paradigm is shifting from reliance on intuition to a data-driven approach, emphasizing systematic and scientific methods for performance improvement [24][25]. - The emergence of Agentic AI systems will facilitate a closed-loop marketing process, enhancing the consumer experience and enabling businesses to optimize their marketing budgets effectively [26]. - Chinese enterprises are transitioning from being users of global digital infrastructure to becoming providers, contributing to the development of global digital marketing frameworks [27].