褚时健之子接班七载，年卖甜橙4个亿

Core Viewpoint - The article discusses the evolution and management strategies of Chushi Agriculture, particularly under the leadership of Chu Yibin, the son of the founder Chu Shijian, highlighting the brand's growth, quality control measures, and future plans for sustainability and modernization [4][6][12]. Group 1: Company Overview - Chushi Agriculture, founded by Chu Shijian, is known for its premium ice sugar oranges, with a sales scale exceeding 4 billion yuan, growing from around 1 billion yuan in seven years [6][12]. - The company operates four bases, with the existing ones being over ten years old, and focuses on quality stability before expanding production [14]. Group 2: Management and Strategy - Chu Yibin, who took over the company in 2018, has implemented new techniques and strategies, including increasing planting density to enhance fruit quality and yield [10][12]. - The company has developed two brands: Chucheng and Yunguan Orange, with Chucheng accounting for 60% of revenue and 80% of profits despite its limited production [12]. Group 3: Quality Control and Technology - Chushi Agriculture employs technological methods to ensure product quality, including a multi-dimensional selection process for oranges based on sugar content, size, weight, and appearance [18][20]. - The company has integrated digital systems into various operations, enhancing efficiency and quality control, with plans to further utilize data for market responsiveness [23][25]. Group 4: Future Plans and Succession - Chu Yibin plans to retire at 70 and is open to finding suitable successors outside the family if his children are not interested in continuing the business [27][29]. - The company aims to modernize agriculture by creating a system that combines data and collective intelligence, with a focus on shared value creation among farmers [31][32].