Core Viewpoint - Morgan Stanley expresses skepticism about the implementation of Doubao AI assistant, despite its impressive demonstration of a rich functional ecosystem, emphasizing a preference for "super apps" like WeChat, Taobao, and Meituan [3][6][10] Group 1: Implementation Challenges - The demonstration of Doubao AI assistant showcased impressive "multimodal" and "agent" capabilities, but transitioning from demonstration to mass production poses significant challenges [7] - Deep system-level integration requires modifications to the operating system, directly impacting the core interests of smartphone manufacturers (OEMs) [5][8] - Major smartphone manufacturers are likely to develop their own AI assistants rather than collaborate with ByteDance, limiting the potential OEM partners for Doubao [8][9] Group 2: Market Dynamics - The reality is that major hardware players will not easily relinquish control, as companies like Apple, Huawei, and Xiaomi prefer to maintain their technological independence [8] - ByteDance has indicated it does not plan to develop its own smartphones but is exploring potential collaborations with various manufacturers, raising questions about the feasibility of this business model [9] Group 3: Investment Strategy - Given the difficulties in breaking through at the hardware level, Morgan Stanley recommends investing in software application giants with substantial traffic and scenarios [10] - The firm maintains a positive outlook on "super apps" in China, asserting their positions are unlikely to be undermined by system-level AI like Doubao [10] - Morgan Stanley reiterates "overweight" ratings for Tencent, Alibaba, and Meitu, providing specific rationales for each [11][12]