AI营销头雁冲刺IPO，2个北大-宝洁校友创办

Core Viewpoint - DeepMind Intelligent, a decision AI technology company, is making a second attempt to list on the Hong Kong Stock Exchange in 2023, indicating its ambition for growth and expansion in the AI marketing sector [1][5]. Company Overview - DeepMind Intelligent specializes in applying AI technology to marketing and sales scenarios, aiming to automate business decision-making through algorithms and data intelligence [3][7]. - The company was founded in 2009 as PinYou Interactive and rebranded in 2019, co-founded by Peking University alumni Huang Xiaonan and Xie Peng [4][39]. Market Position - According to Frost & Sullivan, DeepMind Intelligent ranks first in China's marketing and sales decision AI application market, with a market share of 2.6% based on projected 2024 revenue [5][19]. - The company has completed its E-round financing, achieving a valuation of RMB 1.9 billion [6][31]. Product Offerings - The company's main products include: - AlphaDesk: A smart advertising management platform developed in 2011 for real-time programmatic bidding across media platforms [11][12]. - AlphaData: Launched in 2017, this platform aggregates consumer data from over 100 sources for precise marketing execution [11][13]. - Deep Agent: A new product set to launch in February 2025, utilizing open-source large language models for tasks like generating consumer insights and automating sales dialogues [15][16]. Client Base - DeepMind Intelligent serves approximately 530 clients, including 89 Fortune Global 500 companies, across various industries such as e-commerce, fast-moving consumer goods, automotive, retail, and beauty [18]. Financial Performance - The company maintained profitability during its historical performance period, with revenue increasing from RMB 543 million in 2022 to RMB 611 million in 2023, despite a projected decline of 12% to RMB 538 million in 2024 due to budget cuts from clients in certain sectors [20][21]. - In the first half of 2025, revenue rebounded to RMB 277 million, reflecting a year-on-year growth of 5.8% [21]. Profitability Metrics - The company's gross margin decreased from 31.2% in 2023 to 27.3% in 2024, stabilizing at 27.1% in the first half of 2025 [22][23]. - Net profit figures were RMB 59.36 million in 2022 and RMB 60.66 million in 2023, dropping to RMB 21.52 million in 2024, but rebounding to RMB 3.64 million in the first half of 2025 [24][25]. Revenue Structure - The smart advertising business (AlphaDesk) is the core revenue driver, contributing 82.1% of total revenue in 2022, increasing to 93.3% in the first half of 2025 [26][27]. - The smart data management business (AlphaData) contributed 6.7% of revenue in the first half of 2025, reflecting a contraction due to client budget adjustments [27]. Cost Structure - Media resource procurement costs accounted for 87.1% of total sales costs in the first half of 2025, with R&D expenses maintained to ensure technological competitiveness [29][30].