仙瑟薛永红：以医研共创，做好一盘“慢生意”

Core Viewpoint - The article emphasizes that while explosive growth has been a hallmark of many brands in the online economy, a sustainable and high-quality slow business model may be the essence of beauty management, as exemplified by the brand Xianse, which focuses on professional products and services rooted in offline channels [2][3]. Group 1: Brand Growth and Recognition - Xianse has maintained rapid growth through a dual-track model involving hospitals and medical beauty institutions, contributing to incremental growth in offline channels [2]. - The brand was awarded the title of "Outstanding Alliance Enterprise" by the Scientific Innovation Alliance and made it to the "Future 100 Skin Health Top 100 Enterprises List" due to its continuous investment in skin health research and collaboration with various sectors [3][4]. Group 2: Research and Development Approach - Xianse's founder, Xue Yonghong, emphasizes that product development is based on real consumer needs rather than trends, focusing on precise targeting of skin issues [7]. - The brand adheres to a "simplified ingredients, targeted precision" philosophy, ensuring that each product contains no more than 10 core ingredients, avoiding ineffective accumulation [8][10]. - Xianse collaborates with top global raw material suppliers and has established joint laboratories with academic institutions to ensure rigorous scientific backing for its products [8][10]. Group 3: Consumer Trust and Product Strategy - Xianse aims to create long-lifecycle products with high repurchase rates, focusing on the effectiveness of products rather than quick sales spikes [12][13]. - The brand's strategy involves precise positioning of products for specific consumer needs, leading to sustainable small hits rather than one-size-fits-all blockbuster products [13][15]. - Recent consumer trials showed a 97.2% satisfaction rate for Xianse products, indicating strong consumer trust and product efficacy [15]. Group 4: Service Model and Training - Xianse has developed a comprehensive service model that integrates face diagnosis, sales processes, and customer care, addressing the operational challenges faced by offline channels [17][20]. - The brand has conducted nearly 100 training sessions for professionals, enhancing their confidence in using Xianse products in clinical settings [20]. - Xianse prioritizes professional knowledge within its team, ensuring that all members are well-versed in skin-related issues and product efficacy [20][21]. Group 5: Long-term Vision and Market Position - Xianse's approach focuses on long-term development rather than chasing market trends, maintaining double-digit growth despite a competitive environment [23]. - The brand's business model, research capabilities, and brand potential have matured, positioning it as a reference for professional brand pathways in offline channels [23].