10’25双11预售叠加新品浪潮，驱动国内消费级XR市场同比增长64%

Core Insights - The article highlights a significant growth in the domestic consumer-grade XR market, driven by the 10'25 Double Eleven pre-sale and a wave of new product launches, resulting in a year-on-year increase of 64% [2][4]. Group 1: Market Sales Trends - The sales trend of the consumer-grade AR/VR market in China from October 2024 to October 2025 shows a robust upward trajectory, indicating strong consumer demand and market expansion [4]. Group 2: Market Structure Trends - The structure of the consumer-grade AR/VR market in China is evolving, with new entrants and innovations reshaping the competitive landscape [4]. Group 3: Price Segment Trends - The price segments within the consumer-grade AR/VR market are experiencing shifts, reflecting changes in consumer preferences and technological advancements [4]. Group 4: Brand Trends - Brand dynamics in the consumer-grade AR/VR market are changing, with certain brands gaining prominence due to their innovative offerings and marketing strategies [4]. Group 5: Display Technology Trends - The trends in screen display technology for consumer-grade AR/VR products are advancing, with improvements in resolution and refresh rates enhancing user experience [4]. Group 6: Optical Technology Trends - Developments in optical technology are influencing the consumer-grade AR/VR market, leading to better performance and more immersive experiences [4]. Group 7: Top Rankings in AR and VR Markets - The top rankings for consumer-grade AR and VR products in October 2025 reflect the competitive positioning of various brands and their market share [4]. Group 8: Upstream Industry and New Product Information - Insights into the upstream XR industry and new product information for November 2025 provide a comprehensive view of the market landscape and future opportunities [4].