岚图泰山：六成客户觉得对价格满意，后轮转向是促单杀手锏

Core Viewpoint - The new full-size six-seat SUV, Taishan, has generated significant interest, with over 10,000 pre-orders within 21 minutes of its launch, indicating strong market demand [1]. Group 1: Vehicle Details - The first display vehicle of the Taishan arrived on November 15, featuring the Max+ version in a luxurious purple color, followed by a test drive vehicle in black on November 20 [2]. - The price range for the new vehicle is set between 379,900 to 509,900 CNY, with specific promotional policies in place [4]. Group 2: Unique Features and Customer Insights - Taishan is the first vehicle equipped with a three-chamber air suspension and is the only model in its class with rear-wheel steering, enhancing maneuverability for large SUVs [6]. - Daily customer interest averages around six groups, with three groups specifically inquiring about the Taishan. The target demographic is primarily middle-aged professionals aged 35-50, who value spaciousness and a vehicle that reflects their status [9]. - Customer feedback on pricing indicates that most find it competitive, and the advanced driving assistance system (ADS 4 Ultra) has received high praise [9]. Group 3: Competitive Analysis - Compared to competitors like Zeekr 9X and Wenjie M9, Taishan's main advantage is its rear-wheel steering feature, which alleviates concerns about driving large vehicles in tight spaces. Over 60% of customers expressed satisfaction with the pricing [11]. - A noted disadvantage is that the advanced driving package requires an additional cost of 12,000 CNY, which some customers feel should be included as standard [16]. Group 4: Financial Policies and Timing - Financial options include a three-year interest-free plan and a five-year low-interest plan at a rate of 1.8%, with 70% of customers opting for the interest-free option [21]. - The current timing is considered optimal for purchasing the vehicle, as buyers can benefit from a 30,000 CNY tax exemption and government subsidies, making it a favorable market condition [24].