今年冬天第一个黑红顶流，出现了

Core Viewpoint - The article discusses the explosive popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) and its impact on the market, highlighting its rapid rise in social media presence and sales, as well as the broader trend of incorporating the "nai pi zi" element into various food and beverage products [4][5][9]. Group 1: Market Trends - The order volume for candied hawthorn has increased over three times month-on-month in October, with "Nai Pi Zi Tang Hu Lu" orders growing by 109% [4]. - Social media mentions of "Nai Pi Zi Tang Hu Lu" surged, with voice volume increasing by 1127% and 3923% in October and November respectively [8]. - The "nai pi zi" element has been integrated into various products, including drinks and desserts, leading to a trend where "everything can be paired with nai pi zi" [9][12]. Group 2: Historical Context - "Nai Pi Zi Tang Hu Lu" first gained attention in late 2024 in Baotou, Inner Mongolia, before spreading to other regions [6]. - The traditional "nai pi zi" is a dairy product with a long history among nomadic peoples in northern and northwestern China, dating back over 2000 years [8]. Group 3: Product Development - Various brands have launched products featuring "nai pi zi," including yogurt and desserts, with notable sales performance [12][13]. - The popularity of "nai pi zi" has led to the creation of new products like "nai pi zi mousse cake" and "nai pi zi latte," indicating a trend towards innovation in the food industry [13]. Group 4: Consumer Reception - Consumer feedback on "nai pi zi" products is mixed, with some praising the taste of "nai pi zi yogurt" while others criticize the flavor of "nai pi zi latte" [21]. - The pricing of "Nai Pi Zi Tang Hu Lu" has raised concerns, with some consumers labeling it as a "price assassin" due to high costs compared to traditional options [19]. Group 5: Future Outlook - The article raises questions about the sustainability of "nai pi zi" as a long-term trend, comparing it to the "egg tart effect," where initial popularity may not translate into lasting market presence [22].