褚时健之子接班七载，年卖甜橙4个亿

Core Viewpoint - The article discusses the evolution and management strategies of Chushi Agriculture, particularly under the leadership of Chu Yibin, who has successfully increased sales and implemented new technologies while maintaining the quality of the signature fruit brand, Chucheng [5][11][12]. Group 1: Company Overview - Chushi Agriculture, founded by Chu Shijian, has developed two brands of ice sugar oranges: Chucheng and Yunguan Orange, with a total planting area of nearly 20,000 acres [12][15]. - Under Chu Yibin's management, the sales revenue has increased from approximately 100 million to 400-500 million, marking a fourfold growth [12][13]. - The company focuses on maintaining high quality, with Chucheng oranges accounting for 60% of revenue and 80% of profits despite lower production rates [12][13]. Group 2: Management and Strategy - Chu Yibin has introduced new planting techniques, such as increasing tree density to ensure better sunlight and nutrient absorption, which has led to improved fruit quality [11][12]. - The company is exploring partnerships with brands like Luckin Coffee and Glico to expand its product offerings [14]. - Chu Yibin emphasizes quality control through technological means, implementing a multi-dimensional selection process for the oranges based on various quality metrics [19][20]. Group 3: Technological Integration - The company has established a technical center to quantify the planting process, utilizing sensors and cameras to monitor soil conditions and tree health [23][25]. - A digital system has been integrated into various operational areas, enhancing efficiency and data-driven decision-making [25][29]. - The company aims to improve yield rates and product quality through advanced data analytics and artificial intelligence [24][29]. Group 4: Future Planning and Succession - Chu Yibin plans to retire at 70, expressing a desire to transition the company into a modern agricultural enterprise that relies on systems and data rather than individual reputation [32][34]. - He is actively preparing for succession by training younger generations and exploring alternative leadership options if his children do not wish to take over [33][34]. - The company has implemented a profit-sharing mechanism to incentivize local farmers, enhancing their income and engagement with the brand [35].