全球折叠屏智能手机出货量在 2025 年 Q3 创历史新高，为 2026 年爆发式增长奠定基础

Core Insights - The global foldable smartphone shipment volume reached a record high in Q3 2025, with a year-on-year growth of 14%, driven primarily by the strong performance of Samsung's Galaxy Z7 series [4][5]. Market Performance - In Q3 2025, foldable smartphones accounted for 2.5% of global smartphone shipments, indicating a growing acceptance in the high-end market [5]. - The book-style foldable models led market expansion, supported by the launch of Samsung's Galaxy Z Fold7 and Huawei's Mate series [5]. - The clamshell foldable models also performed well, benefiting from Samsung's refreshed product line and the strong showing of Motorola's Razr 60 series [5]. Future Projections - The foldable smartphone market is expected to close 2025 with a year-on-year growth of around 16%, maintaining a stable growth trajectory [8]. - By 2026, the market is anticipated to enter a significant expansion phase, driven by improvements in durability, thinner and lighter designs, and enhanced AI-driven software experiences [8]. - Apple is expected to enter the foldable market in the second half of 2026, potentially triggering a new upgrade cycle among high-end users [8][9]. Competitive Landscape - The competition in the foldable smartphone market is set to intensify with Apple's entry, prompting existing manufacturers to accelerate their technological advancements and product differentiation strategies [8][10]. - Samsung's recent launch of the Galaxy Z TriFold is a strategic pilot aimed at solidifying its technological leadership before broader commercialization [9][10].