大学讲堂| 未可知 x 路易斯大学: 杜雨博士《AI与未来叙事》跨文化传播课程

Core Insights - The article discusses the future of AI and narrative, focusing on the transformative impact of AI on media, journalism, and strategic communication [1][4]. Group 1: Development of AI in China - The Chinese AI industry has experienced two major development waves, namely the "Four Little Dragons of Computer Vision" and the "Six Little Tigers of Large Language Models," with the latter significantly expanding the market size, which now holds a 20% share of the global market [5]. - Under the "AI+" national strategy, sectors such as internet, telecommunications, finance, and government are becoming core areas for AI penetration, accelerating the digital transformation process [8]. - Despite challenges such as insufficient financing (with AI funding in China projected at $5.2 billion in 2024, only 7% of that in the U.S.) and limitations on high-end computing power due to export controls on key chips, the AI company DeepSeek has emerged as a solution, demonstrating superior performance in benchmark tests with a training cost of only $6 million [9][12]. Group 2: Transformation of Business Communication - AI is fundamentally restructuring the communication logic between enterprises and users, becoming an irreversible competitive factor [13]. - Research indicates that nearly 80% of global executives believe generative AI will drive substantial industry changes within the next three years, with companies lacking AI strategies facing potential elimination risks [14]. - Various case studies illustrate AI's application in business communication, such as 3D Home using AI for home design, Watsons employing AI for customer service optimization, and AI tools assisting in report writing and interview processes [17][18]. Group 3: Applications in the Media Industry - AI has deeply integrated into various stages of media production, enabling real-time transcription and content generation, as seen with Xinhua's "Quick Pen" robot and Zhejiang TV's use of digital humans for news broadcasting [19]. - Digital human live streaming is identified as a promising commercial application of AI in media, although there are limitations regarding the depth and human touch in investigative reporting [21]. - To mitigate risks associated with AI in media, a dual solution is proposed: establishing data cleansing mechanisms for input and ensuring journalists maintain responsibility for output, as AI cannot assume legal accountability [21]. Group 4: Cross-Cultural Dialogue and Future Directions - The Q&A session highlighted cross-cultural perspectives on AI ethics, adaptation in communication, and pathways for SMEs to implement AI, emphasizing the need for a balanced approach to innovation, compliance, and humanistic care [22]. - The event served as a platform for deep dialogue between Eastern and Western perspectives on AI communication practices, showcasing China's achievements and innovations in the AI sector [22][23]. - The organization aims to continue fostering international exchanges and collaborations in the AI field to support the healthy development and application of AI technologies globally [23].