Soul第四次冲击上市，AI+社交带来的金钱与挑战

Core Viewpoint - Soul is positioning itself as an "AI + immersive social platform," shifting from its previous branding as a "social metaverse" and aiming for a stable revenue stream through AI-driven emotional value services [3][4]. User Data and Engagement - As of August 31, 2025, Soul has 11 million daily active users, with 78.7% being Generation Z. The average monthly active user interaction rate is 86%, with users sending approximately 75 peer-to-peer messages daily [7]. - Soul has accumulated around 389 million registered users, with users spending over 50 minutes daily on the platform and creating or participating in over 323 million interest-based active "experience" scenarios monthly [7]. Revenue Growth and Structure - Soul's revenue has grown from 498 million in 2020 to 2.211 billion in 2024, with a 17.86% increase in revenue from 1.428 billion in the same period last year to 1.683 billion in the first eight months of 2025 [9]. - The revenue structure primarily consists of emotional value services, accounting for 90.8% of total revenue, with an average revenue per paying user (ARPPU) of 104.4 yuan [5][10]. Financial Performance - Soul's adjusted net profit turned positive in 2023 after a net loss of 21 million in 2022, with adjusted net profits of 360 million and 340 million expected in 2023 and 2024, respectively [14]. - The company has maintained a stable number of paying users between 1.5 million and 1.8 million over the past four years, with a low paying ratio of 6.5% [17]. AI and Technology Investment - Soul's technology and development expenses have significantly increased, from 187 million in 2020 to 546 million in 2022, with 407 million spent in the first eight months of 2023, representing 24.2% of revenue [11][12]. - The company plans to continue investing in technology infrastructure, including GPU computing platforms and data analysis capabilities [12]. Market Potential - The emotional economy market for AI + immersive experiences in China is projected to reach 7 billion yuan in 2024, with an expected growth to 90 billion yuan by 2030, reflecting a compound annual growth rate of 52.8% [22].