游戏IP×文旅，将走向何方？

Core Viewpoint - The integration of gaming and cultural tourism is creating significant economic benefits and transforming the way cultural experiences are consumed in the digital age, particularly among Generation Z [1]. Group 1: Carrier Advantages - Gaming is the most technologically advanced cultural medium, driven by cutting-edge technologies that enhance interactivity and communication [3]. - The rich media characteristics of games allow for a more immersive cultural experience, enabling players to explore historical narratives and cultural contexts in ways that traditional media cannot [4][5]. Group 2: Interactive Advantages - The unique interactive mechanisms of games encourage self-directed exploration of cultural content, transforming passive consumption into active engagement [9]. - Games can foster deep emotional connections through the fulfillment of psychological needs, leading to a lasting commitment to cultural narratives [11]. Group 3: Experiential Advantages - Games provide players with agency, allowing them to drive the narrative and experience the world as protagonists, which enhances emotional investment [14]. - The emotional memories created through gaming experiences can lead to real-world tourism behaviors, as players seek to validate their virtual experiences in physical locations [20]. Group 4: Ecological Advantages - Games can create new cultural consumption hotspots by adding emotional value to everyday scenarios, thus enhancing the tourism experience [22]. - The integration of gaming elements into tourism projects can transform static experiences into dynamic, ongoing creative processes [25]. Group 5: Community Advantages - Long-lasting games create strong emotional bonds and collective memories among players, which can translate into significant tourism value [27]. - The social dynamics within gaming communities foster real-world gatherings, providing unique opportunities for cultural tourism [29]. Conclusion - Gaming serves as a powerful connector between virtual and physical cultural tourism, creating a new ecosystem that enhances cultural transmission, drives consumption upgrades, and stimulates regional economic vitality [34].