为什么所有黑色的车都要被叫做“黑武士”？

Core Viewpoint - The term "Black Knight" in the automotive industry has lost its original meaning and exclusivity due to overuse and dilution, transitioning from a symbol of luxury and scarcity to a generic label for any black vehicle [5][7][11]. Group 1: Origin and Evolution of "Black Knight" - The term "Black Knight" originated from the modification scene and was popularized by luxury brands, which used it to create a high-end image [5][6]. - Over 100 automotive brands have launched black versions of their vehicles, with more than 300 models globally identified as "Black Knights" [5][6]. Group 2: Marketing and Consumer Perception - Luxury brands initially leveraged the term for its strong visual impact and limited availability, but as more brands adopted it, the term's significance diminished [6][7]. - The concept of "semantic bleaching" applies to "Black Knight," where its original meaning has been diluted through frequent use, making it synonymous with any black vehicle rather than a high-end product [7][8]. Group 3: Pricing and Cost Analysis - The actual cost of blacking out a vehicle is relatively low, with modifications costing between 600 to 10,000 yuan, while the price increase for "Black Knight" versions can range from 5% to 30% [9][10]. - Limited editions of "Black Knight" vehicles often command significant premiums, with examples including the Mercedes-AMG G63 priced at around 2.4 million yuan and limited to 20 units globally [9][10]. Group 4: Market Trends and Future Outlook - The appeal of "Black Knight" vehicles is waning in the Chinese market, with a noticeable decrease in demand for black modifications compared to previous years [11][12]. - The automotive industry is urged to find new marketing strategies as the "Black Knight" concept approaches obsolescence [12].