Core Viewpoint - The article discusses the rise of the "ribs down jacket" as a new fashion trend in Beijing, highlighting its practicality and appeal among various demographics, particularly the middle class [4][10][54]. Group 1: Fashion Trend Analysis - The "ribs down jacket" has become a popular choice among urban dwellers, replacing the previously favored outdoor jackets [12][89]. - This style features a unique quilted design that is more fitted and less bulky than traditional down jackets, making it visually appealing and functional [16][30]. - The trend reflects a shift towards practicality in fashion, where comfort and utility take precedence over aesthetics [33][100]. Group 2: Consumer Behavior - Middle-class consumers are embracing the "ribs down jacket" as a symbol of both comfort and understated luxury, often associating it with a sense of freedom from traditional fashion constraints [55][107]. - The jacket's affordability and versatility make it accessible to a broader audience, with prices ranging from a few hundred yuan, appealing to those seeking value without sacrificing style [79][82]. - The popularity of this jacket has led to increased foot traffic in retail areas, with reports of up to 90,000 visitors in a single day at key shopping locations [104][105]. Group 3: Cultural Significance - The "ribs down jacket" represents a cultural shift in Beijing, where practicality and comfort are prioritized over high fashion, aligning with the city's ethos of straightforwardness and resilience [91][100]. - It serves as a metaphor for the urban experience, where individuals seek comfort in their clothing amidst the hustle and bustle of city life [96][109]. - The trend signifies a broader acceptance of "ugly fashion," where the focus is on personal comfort rather than societal expectations of beauty [60][88].
中年女人最「叛逆」的单品:排骨羽绒服
36氪·2025-12-05 00:12