晚点独家丨视频生成产品 Pollo AI 获 1400 万美元融资，一个没有大厂与海外背景的 “草根” 创始人

Core Viewpoint - Pollo AI, an AI video generation platform, has successfully completed a $14 million financing round, positioning itself as a significant player in the AI content creation space, with a focus on user growth and product development [4][6]. Company Overview - Pollo AI has over 20 million registered users, with 6 million monthly active users and 200,000 daily active users. The annual revenue exceeds $20 million, and the company achieved breakeven in May 2023 [4]. - The platform initially provided an API for a video generation model and has evolved into a POE (Platform of Everything) that aggregates various public models for image, video, and virtual character generation [6][17]. Growth Strategy - The early growth of Pollo AI was attributed to a combination of product quality, marketing, and timing, with SEO being a significant factor. However, the founder acknowledges that SEO has its limitations and is seeking new growth avenues [7][10]. - The company aims to transition from a tool-centric approach to a comprehensive creative workflow, integrating various functionalities into a single platform to enhance user experience [19][20]. Market Position and Competition - The competitive landscape for AI video generation is intensifying, with new entrants like OpenAI's Sora App, which targets consumer video creation. However, the founder believes that professional creative processes and unique user mindsets are more critical for long-term success [6][24]. - The founder emphasizes the importance of timing and product selection in the AI software market, noting that successful products often emerge during technological shifts that disrupt existing business models [11][12]. Future Directions - Pollo AI is focused on refining its product and recruiting top talent, moving away from reliance on SEO to drive growth. The company aims to establish a unique user mindset and differentiate itself from competitors [10][22]. - The ultimate goal is to evolve Pollo AI into a platform akin to "AI version of Jianying" (a popular video editing app) or "video version of Canva," emphasizing a seamless creative process for users [22][23].