《疯狂动物城2》狂吸金！4D电影票加价47%，胡萝卜录音笔5分钟售罄

Core Viewpoint - The release of "Zootopia 2" has ignited a surge in consumer spending, leading to record box office earnings and extensive cross-industry collaborations, showcasing the power of IP in driving economic activity [3][4][12]. Box Office Performance - "Zootopia 2" has achieved a cumulative box office of 2.304 billion yuan, making it the highest-grossing imported animated film in Chinese history, surpassing the original "Zootopia" which earned 1.538 billion yuan [3][4]. - The film's opening day saw a 66.5% share of the total screenings, and it has become the top film of the 2025 holiday season [3]. 4D and IMAX Experience - The popularity of 4D screenings has led to sold-out shows and ticket scalping, with prices for 4D tickets rising by 47% from the original price of 109 yuan to 160 yuan [9]. - IMAX screenings generated 146 million yuan during the opening weekend, setting records for animated films in China [6]. Marketing and Collaborations - Over 70 brands have collaborated with "Zootopia 2," with significant partnerships including Disney's collaborations with China Eastern Airlines, VIVO, and Pepsi [4]. - The film's marketing strategy included a series of animated shorts and appearances by Disney executives, enhancing audience engagement before the film's release [10][12]. Merchandise and Consumer Behavior - Key merchandise, such as the "Gary the Snake" plush toy and carrot recording pen, sold out within minutes, indicating strong consumer demand [15][18]. - Cross-industry collaborations have led to increased sales of co-branded products, with brands like Luckin Coffee and Miniso reporting high demand for their "Zootopia 2" merchandise [18][19]. IP Economy and Future Trends - The success of "Zootopia 2" highlights the growing importance of IP in driving consumer engagement and revenue across various sectors [20][26]. - Analysts suggest that the IP economy will continue to grow, driven by digitalization and globalization, with new forms and applications of IP emerging [20][27].