SRCB(SH:601825) 和讯·2025-12-05 09:28Core Viewpoint - Shanghai Rural Commercial Bank emphasizes the integration of financial services with emotional value for customers, aiming to create a service-oriented bank that generates value for the community [1][2]. Group 1: "Heart Home" Public Service Project - The "Heart Home" public service project was launched in December 2022, focusing on the financial integration of social resources and addressing community needs through innovative banking services [1]. - The project has established over 1,000 public service stations, achieving full coverage of 216 streets and towns in Shanghai, contributing to a vibrant "15-minute community life circle" [1][9]. Group 2: Community Engagement and Cultural Activities - Shanghai Rural Commercial Bank collaborates with local community centers to create themed service activities, such as promoting local culture through performances and educational workshops [3][4]. - The bank organizes various community events, including "walking party classes" that involve visits to historical sites and cultural storytelling, enhancing community engagement and cultural awareness [4]. Group 3: Elderly Care and Support Services - The bank has partnered with local elderly service centers to provide comprehensive support, including financial safety education and health-related activities for seniors [5]. - Initiatives like the "Farm Products Discount Purchase" program allow elderly residents to access fresh produce directly, demonstrating the bank's commitment to their well-being [5][6]. Group 4: Support for Technology and Business Development - The bank has established public service stations in industrial parks to cater to the diverse needs of businesses, offering personalized consulting and training sessions [7][8]. - Monthly themed events are organized to address the specific financial needs of technology companies, facilitating connections between businesses and investment opportunities [8][9]. Group 5: Overall Impact and Vision - The "Heart Home" project has hosted over 1,000 events monthly, serving more than 3 million people, transforming the bank's role from a financial service provider to a community value co-creator [9]. - The initiative aims to foster a harmonious community ecosystem by blending the three core colors of "Party Red," "Elderly Care Yellow," and "Technology Blue," reflecting the bank's commitment to social responsibility and community development [9].