中国人的羽绒服，如何走向世界？

Core Viewpoint - The article discusses the participation of Bosideng Group in the 2025 Boao Forum for Entrepreneurs, highlighting its strategic thinking and achievements in the context of high-quality development in the new era [5]. Group 1: Company Overview - Bosideng Group has been a representative brand in China's down jacket industry, maintaining its commitment to the core business of down jackets for 49 years, and has become a globally recognized brand [5]. - The company has led the Chinese market in sales for 30 consecutive years, with a brand value of 118.058 billion yuan, and has been consistently included in the World Brand 500 [5]. Group 2: Global Expansion - Bosideng entered European markets such as Switzerland in the 1990s, becoming one of the early Chinese brands to go global [5]. - The brand has showcased its products at international fashion weeks in New York, Milan, London, and Paris, continuously expanding its overseas market and production capacity [5]. Group 3: Innovation and Technology - Innovation is viewed as the core of Bosideng's competitive advantage, supported by high-end platforms like the national industrial design center and CNAS-certified laboratories [5]. - The company has developed a collaborative system across the entire supply chain, reducing product delivery cycles to 7-10 days, and has implemented a digital closed-loop from design to virtual garments through its "BSD.AI Aesthetic Brain" [5]. Group 4: Sustainability and Social Responsibility - Bosideng integrates sustainable development into its strategic operations, establishing a clear "1+3+X" ESG strategic framework and carbon goals, becoming the first Asian textile and apparel company to receive MSCI ESG AAA rating [6]. - The company has contributed 1.55 billion yuan to social causes over the years, promoting rural revitalization and common prosperity through long-term partnerships with communities [6]. Group 5: Future Direction - As it enters a new decade, Bosideng aims to align with national development strategies and the spirit of the 20th National Congress, striving to transition from being the first in China to becoming a global leader [6].