从尝鲜到依赖：华为如何占据折叠屏用户的「主力心智」

Core Viewpoint - The article discusses the evolution and acceptance of foldable smartphones, highlighting their transition from skepticism to mainstream adoption, driven by user demand for enhanced productivity and multitasking capabilities [3][4][44]. Group 1: Market Evolution - The foldable smartphone market has seen significant growth, with projected shipments in China exceeding 10 million units by 2024, indicating a shift from niche to mainstream [4][42]. - Initial skepticism surrounding foldable phones mirrors the early criticism faced by the first iPhone, showcasing a pattern of innovation facing initial resistance [3][4]. - The article emphasizes that foldable screens are now recognized as essential tools for productivity, particularly for business and creative professionals [4][6]. Group 2: User Trust and Hardware Reliability - User concerns about hardware reliability, such as screen durability and hinge stability, are critical for gaining trust in foldable devices [8][10]. - Over 50% of users prioritize screen reliability, with a focus on scratch resistance and crease control, followed by hinge stability and overall performance [10][12]. - Huawei has positioned itself as a leader in the foldable market by addressing these hardware concerns through innovative engineering solutions [12][19]. Group 3: Technological Innovations - The introduction of advanced hinge designs, such as the waterdrop hinge, has significantly improved the durability and user experience of foldable phones [13][14]. - The transition from CPI to UTG (Ultra-Thin Glass) for screen materials has enhanced the hardness and usability of foldable devices, making them more appealing to consumers [15][16]. - Huawei's Mate X7 features multiple upgrades, including a robust hinge and advanced materials, providing enhanced protection and user experience [18][19]. Group 4: User Experience and Ecosystem - The article highlights the importance of seamless user experience, with over 55% of users concerned about the functionality of screen switching and multitasking capabilities [21][23]. - Foldable phones enable unique use cases in social media, photography, and productivity, allowing for more efficient workflows and creative expression [26][27][30]. - Huawei's diverse foldable product lineup caters to various user needs, from social interaction to productivity, reinforcing the brand's commitment to enhancing user experience [29][30]. Group 5: Future Outlook - The foldable smartphone category is positioned as a reliable alternative to traditional smartphones, with 95.5% of consumers expressing willingness to switch to foldable devices in the future [44]. - Huawei's approach focuses on long-term user trust and experience rather than short-term sales spikes, indicating a strategic vision for the future of mobile technology [41][44].