2025年度词公布：人类集体陷入「单恋」

Group 1 - The term "parasocial" has been named the word of the year for 2025 by Cambridge Dictionary, describing a one-sided, virtual social relationship that reflects a strong desire for connection in a time of emotional scarcity [5][9][11] - The rise of AI interactions has led to a phenomenon termed "AI psychosis," where individuals develop delusions and paranoia from prolonged engagement with AI, highlighting the need for ethical considerations in AI product development [12][14] Group 2 - A notable trend has emerged where female content creators are losing followers for sharing details about their boyfriends, indicating a shift in social media dynamics where independence is increasingly valued over traditional romantic narratives [15][19] - The recent publicity stunt by Jiang Sida, who announced a mock wedding to promote her new album, reflects innovative marketing strategies in the entertainment industry, blending personal life with professional promotion [20][24] Group 3 - Shein opened its first physical store in Paris, attracting both eager shoppers and protestors against fast fashion, highlighting the ongoing debate around sustainability and ethical practices in the fashion industry [25][28] - The young chairman of SGM, which operates BHV, defended Shein's presence in Paris, emphasizing the demand for fast fashion among younger consumers, despite backlash from other retailers and public figures [29][31] Group 4 - Outdoor brand mont·bell showcased its new lightweight winter gear in Beijing, focusing on high "warm-to-weight" ratios to enhance outdoor experiences, indicating a trend towards functional and efficient outdoor apparel [32][34] - The Japanese consumer market faced significant challenges this month, particularly in sectors related to inbound tourism, with major brands experiencing stock declines [38] Group 5 - The luxury brand SAINT LAURENT has overtaken Miu Miu in Lyst's third-quarter hottest brands list, reflecting a strong consumer preference for timeless and confident designs [47][49] - The most popular fashion item remains a pair of flip-flops from Havaianas, indicating a trend towards casual and comfortable footwear in the current market [50][52] Group 6 - Apple collaborated with Issey Miyake to launch a unique phone accessory, the iPhone Pocket, which has gained popularity despite mixed reviews, showcasing the intersection of technology and fashion [64][67] - The trend of "small ticket literature" has emerged in the snack industry, with brands printing serialized stories on receipts, engaging consumers in a novel way and enhancing brand loyalty [73][76]