片酬翻百倍、粉丝掷万金：短剧明星重演爽文剧本｜深氪lite

Group 1 - The short drama industry has undergone significant changes in the past three years, with actors' daily wages increasing from thousands to tens of thousands of yuan, and business endorsements reaching hundreds of thousands [4][6][12] - The rise of short drama stars is comparable to the emergence of Hollywood stars in the early 20th century, where audience affection played a crucial role in their popularity [8][9] - The success of short dramas like "盛夏芬德拉" has led to a rapid increase in viewership and actor recognition, with the industry experiencing a threefold growth compared to the previous year [18][62] Group 2 - The emergence of platforms like 红果 has revolutionized the short drama landscape, achieving nearly 2.36 billion monthly active users by September 2023, surpassing traditional platforms like Bilibili and Youku [40] - The industry is shifting towards a more professional approach, with a focus on character development and quality content, moving away from the previously prevalent low-quality productions [38][39] - The competition for talented actors has intensified, with many companies struggling to secure suitable actors for new projects due to high demand and limited availability [42][43] Group 3 - The financial dynamics of the industry have changed, with short drama actors now able to command significant fees, with top actors potentially earning millions per project [34][58] - The rise of short drama stars has led to a "star-making" phenomenon, where actors like 柯淳 have gained recognition comparable to traditional film stars, leading to increased commercial opportunities [33][37][66] - The industry is now characterized by a "talent war," where companies are competing fiercely to sign actors, often leading to inflated offers and promises that may not be fulfilled [56][57]