TRT(SH:600085) 第一财经·2025-12-07 09:14Core Viewpoint - The article discusses consumer complaints regarding counterfeit products from the traditional Chinese medicine brand "Beijing Tongrentang," highlighting issues with trademark usage and brand integrity [3]. Group 1: Trademark Issues - Multiple trademarks related to "Beijing Tongrentang" exist, including those owned by subsidiaries like Beijing Tongrentang Xingan Health and Beijing Tongrentang (Sichuan) Pharmaceutical [3][4]. - The parent company, Tongrentang Group, has stated that it has never authorized its subsidiaries to use the "Tongrentang" trademark for external business activities, indicating potential trademark infringement by these subsidiaries [3][5]. Group 2: Product Quality Concerns - Products offered by the subsidiaries primarily include health drinks claiming to be "medicinal food," but only those with the "Double Dragon Mark" are permitted to be sold as medicines by the parent company [4]. - Legal experts suggest that the way subsidiaries use the "Beijing Tongrentang" name on their products could mislead consumers, potentially implicating the parent company in any quality or advertising issues that arise [5][6]. Group 3: Brand Integrity and Consumer Trust - The situation reflects a conflict between maintaining the core value of the Beijing Tongrentang brand and the financial interests of its subsidiaries [6]. - Consumers are advised to verify product packaging to ensure they are purchasing items directly from the parent company to avoid counterfeit or substandard products [6].