同质化泛滥，车企如何构建差异化？

Core Viewpoint - The automotive industry is facing challenges in differentiation amidst increasing homogenization of technology, necessitating a return to understanding genuine user needs to create unique brand identities and maintain premium experiences [9][10][14]. Group 1: User Segmentation and Needs - Users can be categorized into three income tiers: the wealthy, the middle class, and the citizen class, each with distinct needs and purchasing behaviors [15][17]. - Wealthy individuals seek extreme experiences and novel features to stimulate their purchasing desires, while the middle class requires innovative offerings to shift their perceptions and increase purchase frequency [24][27]. - The citizen class prioritizes affordability and low operating costs, with a significant portion of this group sharing vehicles and holding onto them for extended periods [27][28]. Group 2: Market Dynamics and Consumer Behavior - Approximately 40% of the population lacks the financial capacity to purchase a vehicle, indicating a significant market limitation [17]. - The average age of car buyers in the market is around 35 years, contrasting with older demographics in developed countries, which affects purchasing patterns and market dynamics [23]. - The purchasing frequency varies significantly across income tiers, with wealthy individuals purchasing a vehicle approximately every five years, while the citizen class sees a much lower frequency [24][27]. Group 3: Product Development and Differentiation Strategies - The automotive industry must focus on creating products that align with the specific needs of different user segments, emphasizing core values and unique experiences [28][29]. - Companies should consider both additive strategies, incorporating new technologies into vehicles, and deepening the understanding of specific user scenarios to enhance product relevance [28][30]. - The evolution of the vehicle's role from a transportation tool to a mobile living space is crucial, with future developments potentially leading to fully autonomous vehicles that redefine user interactions and experiences [34][36].