领克900:个体老板钟爱之选,旋转座椅成客户下定关键因素
车fans·2025-12-08 01:29

Sales Performance - The Lynk & Co 900 has been on the market for nearly six months, with an average of 14 customer visits per day at the local dealership, but only three units sold last month [2] - The most popular configuration is the 2.0T Ultra version, which accounts for 60% of sales, while black is the most preferred color, making up 40% of sales [5][3] - The entry-level Halo version and the top-tier Exploration version are struggling to sell due to low demand and high pricing, respectively [5][6] Customer Demographics - Buyers of the Lynk & Co 900 are predominantly males aged 30-50, with individual business owners making up 50% of the customer base [8] - Customers typically own at least two cars and are looking for a family vehicle [8] Competitive Landscape - The Lynk & Co 900 is often compared to models like the AITO M8 and the Denza N8L, with 40% of customers considering the M8 [14] - Some customers express concerns about the design and potential maintenance costs associated with the 900, particularly regarding the front screen [18][20] Customer Feedback - Post-purchase complaints include insufficient trunk space and slow response times from the voice assistant [27] - Maintenance costs are approximately 1000 yuan after the first free service, with annual maintenance required [28] Promotional Activities - Recent promotional activities include a limited-time offer during the Double Eleven shopping festival, providing additional incentives for buyers [24] - Special subsidies are available for specific groups, including teachers and military personnel, which can further incentivize purchases [30]