11000元/瓶茅台，秒光！

Core Viewpoint - The article highlights the rapid sell-out of a new product from Moutai, indicating strong consumer demand despite a general decline in the liquor market prices and sales [2][6]. Product Launch and Sales Performance - Moutai's new product, a 1.1L bottle of 53-degree Guizhou Moutai liquor, was launched on December 8 at a price of 11,000 yuan per bottle and sold out instantly [2]. - A previous Moutai commemorative product was sold at 7,000 yuan and sold out in 2 minutes, later peaking at 13,500 yuan before dropping to 7,900 yuan [6]. Market Trends and Pricing - The overall price trend for Moutai products has been declining throughout the year, with the 2025 vintage 53-degree 500ml Moutai dropping below key price points, currently priced at 1,530 yuan per bottle [6][7]. - The average inventory turnover days in the liquor industry reached 900 days, a 10% increase year-on-year, indicating growing inventory pressure [6]. Industry Challenges and Responses - The liquor industry is facing a demand contraction, with reports indicating a 20% to 30% decline in demand during the Mid-Autumn and National Day holidays, alongside a 10% to 20% increase in inventory [6][8]. - Companies like Wuliangye are implementing measures to alleviate channel pressures, such as offering rebates to distributors, effectively lowering the price of their products [8]. Market Sentiment and Investment Outlook - Despite a generally low sentiment in the liquor sector, some analysts suggest that there are bottoming opportunities, with expectations of improved sales performance and a favorable policy environment [9]. - Analysts from Guojin Securities and Kaiyuan Securities express optimism about the liquor sector's valuation and potential for recovery, particularly focusing on Moutai's price stabilization signals [9].