SRCB(SH:601825) 和讯·2025-12-08 10:25Core Viewpoint - Shanghai Rural Commercial Bank emphasizes the integration of financial services with emotional value for customers, aiming to create a service-oriented bank that delivers community value through its "Heart Garden" public service project [1][2]. Group 1: Community Services - The "Heart Garden" project has established over 1,000 public service stations, covering all 216 streets and towns in Shanghai, providing various community services such as elderly education, family education, and agricultural product sales [2][14]. - The bank collaborates with multiple stakeholders, including government, enterprises, and schools, to create a "concentric circle" of community governance, focusing on the financial integration of social resources and addressing community needs [2][14]. Group 2: Elderly Services - Shanghai Rural Commercial Bank serves over 70% of the elderly population in Shanghai, providing pension distribution services to more than 1.3 million customers [5]. - The bank has developed the "Enjoy Heart Life" elderly service brand, establishing nearly 100 specialized financial service outlets tailored to the needs of seniors, implementing a "six-special" standard for service [5][8]. - The bank promotes an elderly consultant system, training volunteers to educate the community about elderly care policies and services [5]. Group 3: Agricultural Support - The bank has created the "Heart Garden" agricultural product purchasing platform, connecting local farmers with urban consumers, allowing residents to access fresh and affordable agricultural products [9][10]. - Collaborations with local agricultural companies have been established to enhance the sales of high-quality local products, ensuring that financial support for agriculture is effectively implemented [10]. Group 4: Educational Initiatives - The "Heart Garden" elderly university has been launched, offering over 5,000 seniors courses in various subjects, including art and digital literacy, to enhance their quality of life [11][12]. - Family education initiatives have been introduced, providing workshops and consultations to help parents manage family dynamics and improve communication with their children [13][14]. Group 5: Overall Impact - Over three years, the "Heart Garden" project has engaged with more than 1,500 partners, conducting over 40,000 activities that have reached over 5 million people, significantly enhancing community engagement and support [14]. - The project not only extends financial services but also actively participates in social governance, addressing public concerns and contributing to community development [14].