KWEICHOW MOUTAI(SH:600519) 21世纪经济报道·2025-12-08 10:56Core Viewpoint - The recent launch of a limited edition Guizhou Moutai liquor priced at 11,000 yuan per bottle sold out quickly, indicating strong market demand despite a general downward trend in Moutai prices [1][5]. Product Launch - On December 8, Guizhou Moutai released a new product (Panama International Exposition Gold Medal 110th Anniversary) at a price of 11,000 yuan per 1.1L bottle, which sold out on the first day [1][3]. - The product will continue to be available for purchase on December 9 and 10 from 9 AM to 10 AM [2]. Price Trends - Moutai's overall pricing has been declining, with the 2025 Flying Moutai (53° 500ml) dropping from 2,255 yuan at the beginning of the year to 1,530 yuan as of December 8, a decrease of over 32% [6]. - Other recent products, such as the "Snake Moutai" and "Shengle Flying," have also experienced significant price drops, with the "Snake Moutai" falling 57.5% from its peak price of 3,800 yuan to 1,615 yuan [5]. Market Dynamics - The market for Moutai products has seen fluctuations, with some products experiencing rapid price increases followed by sharp declines [5][6]. - Retail prices on e-commerce platforms have dropped below official guidance, with some listings as low as 1,399 yuan per bottle [7][9]. - Moutai Group is actively working to stabilize market prices and has reached agreements with major e-commerce platforms to combat unfair competition [9].