93.3%暴涨之后：奇梦岛在潮玩赛道站稳了吗？

Core Viewpoint - The article discusses the transformation of HERE (formerly known as Quantum Song) from an adult education company to a pure-play trendy toy company, highlighting its financial performance and strategic direction in the competitive market of emotional consumption and cultural assets [3][5][7]. Financial Performance - In the first quarter of fiscal year 2026, HERE achieved revenue of 127 million RMB, a 93.3% increase quarter-over-quarter, surpassing the previous guidance of 100-110 million RMB [5][6]. - The company raised its revenue guidance for the second quarter to 150-160 million RMB, indicating confidence in short-term growth [5]. - The company reported a net loss of approximately 25.8 million RMB for the quarter, which has widened compared to the previous quarter [13]. IP Portfolio - As of September 30, HERE owns 17 IPs, including 11 proprietary IPs, 4 exclusive licensed IPs, and 2 non-exclusive licensed IPs [5]. - The top three performing IPs are WAKUKU, generating approximately 89.73 million RMB in revenue, ZIYULI with 20.76 million RMB, and SIINONO contributing 12.89 million RMB [5][6]. Market Dynamics - The global collectible toy market reached 57.1 billion USD in 2023 and is expected to grow to 69.6 billion USD by 2028, with the Chinese IP toy market projected to grow from 57.8 billion RMB in 2025 to 91.1 billion RMB by 2028, reflecting a compound annual growth rate of over 17% [9][10]. - The market is highly fragmented, with nearly 80% of the Chinese market being occupied by numerous small brands, presenting both opportunities and competitive risks for new entrants like HERE [9][10]. Strategic Approach - HERE's strategy involves a dual approach of online and offline channels to enhance brand visibility and IP recognition, leveraging social media platforms for marketing [11][12]. - The company has expanded its offline presence with flagship stores and pop-up events in major cities, aiming to create an immersive brand experience [12]. Production and Supply Chain - HERE's plush blind box production exceeded 1 million units in August, marking a more than 20-fold increase since the beginning of the year, indicating a robust and flexible production system [6][13]. - The rapid scaling of production capacity is crucial for responding to market demands and supporting the launch of popular products [6]. Challenges Ahead - Despite initial success, HERE faces challenges in maintaining profitability and managing operational costs, which have significantly increased during its expansion phase [13]. - The company must evolve from creating a single hit product to establishing a sustainable system capable of consistently producing successful products [13].