车fans·2025-12-09 00:30Core Viewpoint - The launch of the Ti7 model has significantly impacted the market, particularly affecting the sales of competing models such as the Tang series and other mid-range vehicles due to its competitive pricing and features [9][12][21]. Group 1: Sales Performance - The store in the provincial capital sold 120 vehicles in November, with the Ti7 accounting for 70 units, indicating strong demand despite a backlog of orders [1]. - Daily customer traffic is around 10 groups, with 2-3 orders placed each day, suggesting a healthy sales environment that can double on weekends [2]. - The Ti7's pricing strategy, set between 180,000 to 220,000 yuan, positions it as a highly competitive option in its segment, enhancing its appeal [8][21]. Group 2: Customer Demographics - Recent customers are primarily employees from major local state-owned enterprises, indicating a high-quality customer base with stable incomes [2]. - The Ti7 has attracted customers who are decisive and easy to communicate with, further contributing to its sales success [2]. Group 3: Competitive Landscape - The Ti7 competes with various models across different styles and price points, including the L6, Lynk & Co 900, and others, but has been favored for its overall value [3][5]. - The launch of the Ti7 has led to a decline in interest for the Tang DM-i, which has seen minimal sales since the Ti7's introduction [10][12]. - Other models like the Galaxy M9 and the H5 are also expected to face challenges due to the Ti7's strong market presence [13][17]. Group 4: Market Trends - The Ti7's success is attributed to a strategic focus on mid-range market penetration, with expectations for sustained sales momentum until new competitors emerge [14][19]. - The competitive pricing and high value proposition of the Ti7 are seen as key factors driving its popularity, with predictions of continued strong sales performance in the near future [21][23]. - The market is anticipated to see an influx of similar models from other manufacturers in the coming year, indicating a potential increase in competition [29].