Core Viewpoint - CITIC Bank was awarded "Bank of the Year China 2025" by The Banker magazine, highlighting its exceptional brand building and comprehensive service matrix that meets customer needs across various sectors [1] Group 1: Brand Activities and Value Communication - CITIC Bank emphasizes its core value of "Wealth with Warmth" through brand activities, including the "信·新" forum focused on financial empowerment for consumption [2] - The bank's continuous engagement in sports and cultural events enhances brand recognition and emotional connection with the audience, showcasing its commitment to the "financial for the people" philosophy [3] Group 2: Business Layout and Performance - CITIC Bank maintains a robust performance across its three main business segments: retail, corporate, and financial markets, ensuring balanced development in quality, efficiency, and scale [5] - In retail banking, CITIC Bank focuses on wealth management, achieving a retail AUM of 5.26 trillion yuan and a year-on-year growth of 13.59% in wealth management income [5][6] - The corporate banking segment has seen a general corporate loan balance of 2.974 trillion yuan, with a year-on-year increase of 10.99%, particularly in manufacturing and private sector loans [6] Group 3: Social Responsibility and ESG Initiatives - CITIC Bank integrates ESG principles into its brand practices, engaging in various charitable activities and educational support programs to assist underprivileged groups [7] - The bank has been recognized for its contributions to rural revitalization and green finance, being the only commercial bank rated "Excellent" in the 2024 rural revitalization assessment [9] - CITIC Bank's brand value reached $16.95 billion, marking a 27.23% increase, and it achieved an upgrade to AAA in the latest ESG ratings by MSCI [9]
以创新实践诠释金融温度 中信银行交出高质量发展答卷