还记得Cherry键盘吗？它快被国产干破产了

Core Viewpoint - The article discusses the decline of Cherry, a leading mechanical keyboard switch manufacturer, due to intense competition from domestic Chinese manufacturers and their innovative approaches in the market [4][10][136]. Group 1: Cherry's Historical Context - Cherry was once the dominant player in the mechanical keyboard switch market, known for its MX switches, which set the standard for quality and performance [15][20]. - The company originated in the U.S. in 1953 and transitioned to Germany, where it established a strong reputation in the keyboard industry [18][19]. - The rise of electronic sports in the mid-2000s significantly boosted the demand for mechanical keyboards, leading to Cherry's initial success [24][28]. Group 2: Market Dynamics and Competition - Over the past decade, domestic Chinese manufacturers like Kailh, Jiadalong, and TTC have rapidly advanced, capturing significant market share by offering competitive pricing and innovative products [31][54]. - The Chinese market saw a surge in demand for mechanical keyboards, particularly during the transformation of internet cafes, which replaced membrane keyboards with mechanical ones [48][52]. - By 2014, Kailh's switch shipments reached 200 million, a 20-fold increase from the previous year, highlighting the explosive growth of the domestic market [54]. Group 3: Challenges Faced by Cherry - Cherry's inability to adapt quickly to market demands and its focus on industrial standards led to a decline in its market position [108][130]. - The company faced criticism for its production delays and stringent quality control measures, which alienated potential customers [111][112]. - As domestic manufacturers improved their quality and began to innovate, Cherry's once-unassailable position began to erode [75][136]. Group 4: Innovations in the Domestic Market - Chinese manufacturers have shifted from price competition to innovation, developing new switch designs and features to meet evolving consumer preferences [76][86]. - The introduction of customizable switches and rapid product iteration cycles has allowed domestic brands to cater to niche markets and enhance user experience [87][100]. - The focus on aesthetics and tactile feedback has transformed keyboards into personalized devices, further distancing domestic brands from Cherry's traditional industrial approach [89][94]. Group 5: Future Outlook - The article suggests that Cherry's historical dominance is being challenged as domestic manufacturers gain confidence in their products and capabilities [135][136]. - The shift in consumer preferences towards customization and performance indicates a potential for continued growth in the domestic market, while Cherry may struggle to keep pace [130][136].