Core Viewpoint - BMW is systematically enhancing its smart vehicle ecosystem in China through strategic partnerships and internal AI initiatives aimed at aligning with local market demands and technological advancements [1][4]. Group 1: Strategic Partnerships - Since the beginning of the year, BMW has announced deep collaborations with three Chinese tech companies, focusing on various aspects from cloud computing to vehicle decision-making [2]. - In March, BMW selected Alibaba as the AI foundation for its smart cockpit; in April, it integrated DeepSeer’s AI capabilities into its onboard systems; and in July, it partnered with Moment to develop a new generation of intelligent driving assistance systems tailored for the Chinese market [2][4]. Group 2: Internal AI Strategy - BMW is redefining the role of AI within its organization, transitioning from a tool for enhancing specific efficiencies to a foundational capability driving overall business transformation [4][15]. - The launch of the "360-degree AI" strategy in March emphasizes the integration of AI across the entire value chain, including R&D, production, sales, and service [4][15]. - The newly developed AI platform "GAIA" serves as a core node for this strategy, aiming to transform BMW into an AI-driven enterprise [4][15]. Group 3: AI Ecosystem Development - BMW is one of the early domestic manufacturers to independently develop and deploy an enterprise-level AI platform, aiming to reshape how AI creates value across the company [6][15]. - The "GAIA" platform is designed to connect data, systems, and personnel, facilitating local innovation and uncovering new business opportunities [15][16]. - The platform aims to lower the barriers to AI application, enabling all employees to create applications and utilize AI tools effectively [16][18]. Group 4: Intelligent Driving Solutions - In collaboration with Moment, BMW is developing a new intelligent driving assistance solution based on its next-generation models, set to debut in the 2026 domestic BMW iX3 [8][12]. - The system will be tailored to local road conditions, providing a comprehensive driving assistance experience [8][12]. - The development process includes extensive virtual and real-world testing to ensure reliability and safety [9][12]. Group 5: AI Integration in Operations - The "GAIA" platform is positioned to enhance various operational areas, including quality control and spare parts management, particularly in the Shenyang production base [18]. - This integration of AI is crucial for maintaining high production quality for the upcoming models, including the new generation BMW iX3 [18].
在中国，为世界：宝马如何用AI定义下一代豪华