TikTok 也曾经很在乎那一万个新增用户

Core Insights - The article discusses the early growth and challenges faced by TikTok, highlighting the importance of user acquisition strategies and the role of cultural influence in its success [5][8][56] - It emphasizes the significance of government relations (GR) and public relations (PR) in international markets, particularly after the experience of being banned in Indonesia [48][56] Group 1: User Growth Strategies - TikTok experienced significant user growth, with a notable day of adding 10,000 new users, which was crucial during its early stages [9] - The initial global expansion involved basic tasks like English proofreading and content scraping from other platforms, indicating a hands-on approach to content creation [10][11] - The team faced immense pressure and chaos, often working late nights to manage content and user engagement [13][30] Group 2: Cultural Influence and Market Adaptation - The team recognized the strong influence of Chinese pop culture in Vietnam, leading to strategic decisions like hosting cross-border KOL events to boost engagement [16][17] - The successful launch of collaborative features and challenges helped increase user participation and content creation [25] Group 3: Challenges and Resilience - TikTok faced a significant setback when it was banned in Indonesia, losing 6 million daily active users overnight, which highlighted the vulnerability of international operations [36][38] - The experience led to the establishment of a dedicated government relations team, emphasizing the necessity of navigating regulatory environments in foreign markets [49][48] Group 4: Reflection on Growth and Future Outlook - The article reflects on the chaotic yet formative experiences that contributed to TikTok's eventual success, suggesting that initial struggles are often overlooked in success narratives [56] - It draws parallels between the early days of TikTok and the current landscape of AI, stressing the need for patience and perseverance in achieving long-term goals [57]