国泰海通 · 晨报1210｜绩效考核迎新规，行业更重投资者体验

Core Viewpoint - The article discusses the new performance evaluation regulations in the non-bank financial sector, emphasizing the importance of investor experience and the growth of mixed FOF products [5]. Group 1: Fund Market Overview - As of November 2025, the total net asset value of public funds in the market reached 36 trillion yuan, with a slight decrease of 0.06% month-on-month [3]. - The total number of public fund shares was 31.36 trillion, reflecting a month-on-month increase of 0.37%. Equity funds accounted for 6.5 trillion shares, up 1.55%, while bond funds totaled 9.15 trillion shares, up 0.21%. Money market fund shares were 14.61 trillion, down 0.44% [3]. - In November 2025, 945.67 billion new fund shares were issued, marking a month-on-month increase of 30.81%, with equity funds contributing 546.69 billion shares (up 42.27%) and bond funds 216.66 billion shares (up 49.2%) [3]. Group 2: Investor Behavior - There was a slight recovery in individual investors' risk appetite, with ordinary stock, enhanced index, and mixed funds showing month-on-month increases of 0.18%, 3.62%, and 0.41%, respectively. QDII and FOF funds continued to see net inflows, with growth rates of 3.97% and 8.88% [4]. - Institutional investors are seeking to enhance returns amid interest rate fluctuations, with funds primarily flowing into secondary bond funds and REITs, which saw month-on-month increases of 0.50% and 1.10% [4]. Group 3: Industry Trends - The industry is placing greater emphasis on investor experience, with the issuance of mixed FOF products continuing to grow month-on-month. The new performance evaluation regulations are currently under consultation [5]. - The 10-year government bond yield has fluctuated upwards, leading to increased volatility in the bond market. This has made capital gains more challenging, prompting new fixed-income products to shift towards more attractive fixed-income plus products [5]. - The "TREE Changying Plan," launched by China Merchants Bank in collaboration with public funds, aims to provide a one-stop asset allocation solution for clients, focusing on risk control and stable returns through optimal FOF selection [5].