飞天茅台批发价首次跌至1500元

Core Viewpoint - The price of Moutai's 53-degree 500ml flying Moutai has reached a historical low of 1500 yuan per bottle, reflecting a significant decline of over 30% from its initial launch prices of 2220 yuan and 2255 yuan [1][2]. Price Trends - The retail price of flying Moutai has shown a consistent downward trend since June 2025, with the wholesale price first dropping below 2000 yuan on June 11, followed by further declines to below 1900 yuan, 1800 yuan, and eventually breaking the 1700 yuan mark by the end of October [2][3]. - As of December 10, 2025, the wholesale price for scattered bottles is 1500 yuan, down from 1515 yuan the previous day, while the original box product remains stable at 1520 yuan [1][2]. E-commerce Impact - E-commerce platforms have played a significant role in the price decline, with promotional activities leading to prices dropping below 1600 yuan per bottle, and some platforms offering prices as low as 1399 yuan [3]. - Notable investors have expressed confusion over these low prices, suggesting they may be subsidized by the platforms as a marketing strategy [3]. Market Dynamics - The price drop has lowered the consumption threshold for flying Moutai, potentially expanding the consumer base and increasing market demand, which could stabilize prices in the long run [3]. - Despite the price decline, the product's status as a gift and necessity for banquets remains unchanged, indicating that its social value persists [3]. Industry Challenges - The white liquor industry is currently facing challenges of high inventory and weak demand, with distributors experiencing financial pressure and low willingness to purchase [4]. - However, the current market adjustment has reflected pessimistic expectations in stock prices, suggesting that valuations are at historical lows, presenting long-term investment opportunities [4]. Company Measures - Moutai Group is actively taking steps to stabilize the market, including collaborating with major e-commerce platforms to integrate into its distribution ecosystem and combat unfair competition [4].